Product Versus Functional Forms-2

Lawrence and Lorsch highlighted important factors about specialization and coordination. According to them classical theorists saw specialization in terms of grouping of similar activities, skills or equipment. But this concept overlooks social and psychological consequences.

 

There is an important relationship between a units’s or individual’s assigned activities and the unit members’ patterns of thought and behavior. Functional specialists tend to develop patterns of behavior and thought that are in tune with the demands of their jobs and training. As such these specialists (e.g. industrial engineers and production supervisors) have different ideas and orientation about what is important in getting the job done. For example a cheap medical insurance quotes and term life insurance quotes both are different things. A health care insurance is related to medical insurance only while term life insurance is for life. This is referred to as ‘differentiation’ which means differences in thought patterns and behavior that develop among different specialists in relation to their respective tasks. Differentiation is necessary for functional specialists to perform their jobs effectively. 

 

Differentiation is closely related to achievement of coordination which may also be referred to as ‘integration’. Therefore, alternatively both differentiation and integration coexist. This is possible through effective communication channels. The appropriate mix of differentiation and integration in an organization is considered to be dependent on the nature of external factors such as markets, technology facing an organization as well as the goals of the organization. Since organizational pattern affects individual members, management and show concern to the kind of stress and cross functional conflicts that a certain pattern may produce. 

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